Bright Blue Foods and LIMA: a recipe for growth

Bright Blue Foods (BBF), one of the UK’s leading cake and dessert manufacturers, has appointed LIMA as its managed service provider to strengthen its technology foundations and support its ongoing growth ambitions.

Bright Blue Foods supplies premium cake and confectionery products to some of the UK’s best-known retailers – including finest and premium own-brand supermarket ranges.

With five manufacturing sites across the UK and Poland, annual group revenues exceeding £200 million and a workforce of over 2,000 people, it is a large business with significant technology requirements.

BBF’s Head of IT Andrew Bannister worked with LIMA in a previous role and brought the partnership with him as he took on a larger remit in his new position. It’s a familiar pattern for LIMA – technology leaders who’ve experienced the partnership firsthand are often the ones who come back.

LIMA will deliver its ProActive managed service to BBF, alongside Vulnerability Detection and Remediation (VDR) to underpin the organisation’s security posture. BBF’s internal IT team retains ownership of end user support, with LIMA operating as an extension of that team – providing the strategic guidance and specialist expertise to complement the in-house function.

M&A activity is a feature of BBF’s growth strategy. LIMA’s experience of supporting organisations through acquisition – integrating new businesses into secure, consistent IT environments without disruption – will be central to the partnership going forward.

The deal also includes a program of transformational projects designed to deliver greater operational efficiency for BBF.

BBF’s Head of IT Andrew Bannister commented: “We’ve got real growth ahead of us and it’s essential that our technology foundations are ready for it. LIMA’s assessment-led approach gave us a clear picture of where we were and what was possible in the short and medium term. That clarity is exactly what you need when you’re trying to move quickly.”

LIMA CEO Danny Masters added: “One of the best endorsements we can receive is when someone who’s worked with us before chooses to bring us with them. That trust is something we take seriously, and it’s a great foundation for what we’re building together with the team at BBF.”