Content Writer

We have an exciting opportunity for an experienced Content Writer to join our expanding Marketing team. This is a fantastic opportunity to lead the direction and evolution of the LIMA brand strategy and produce creative content solutions for campaigns to drive our growth.

For 25 years, LIMA has been a trusted MSP at the forefront of IT – partnering with the world’s leading tech providers to deliver value for ambitious businesses across UK private and public sectors.

As a fast-growing SME entering the next phase of growth, we have recently defined a new strategy, restructured at Board level, and taken on external investment. This new role will be instrumental in helping us achieve our goals.

Overall Responsibilities:

• Create a robust content strategy & plan tailored to Lima’s objectives.
• Generate content to build awareness and customer engagement across marketing channels, including email, social, website, video, display and direct mail.
• Collaborate with cross-functional teams, including Marketing, Sales, Partners, and Product
• Manage the SEO content strategy to enhance search rankings.
• Create compelling narratives which highlight LIMA strengths and value propositions for sales tenders.
• Conduct analysis and stay up-to-date with industry trends to identify content gaps and opportunities for thought leadership
• Build and maintain relationships with industry influencers and partners to expand our content reach and amplify our brand
• Ensure content, advertisements, and communications adhere to regulatory compliance.
• Identify potential industry awards and manage the submission process.
• Develop brand tone of voice guidelines alongside brand & creative manager.
• Ensure consistent tone of voice and messaging across all customer and employee touchpoints.
• Analyse content performance using analytics tools and adjust the strategy accordingly to maximise ROI
• Support the bid and commercial team to ensure tone of voice and product messaging is on brand across sales pitches

Our ideal candidate will have:

• Previous B2B experience working in-house or agency
• Proven experience in content management, content marketing, or a related role.
• Excellent writing and editing skills, with the ability to craft persuasive and concise content.
• Understanding of SEO best practices and the ability to optimize content for search engines.
• Proficiency in content management systems (e.g., WordPress), social media platforms, and analytics tools.
• Strong project management skills, including the ability to manage multiple projects simultaneously
• Knowledge of the IT managed services
• Highly organised with a strong eye for detail and ability to prioritise effectively
• Excellent people skills to interact with colleagues, cross-functional teams and senior management
• Hands-on and delivery focused attitude, committed to results and growing the business
• Ability to work well as part of a remote and onsite team with a focus on collaboration and sharing of ideas

Our team work collaboratively between our Salford Quays office and their home address. For the successful candidate our benefits include 25 days holiday with the option to buy and sell 5 days, an additional day off to celebrate your birthday, access to our healthcare cashback plan, quarterly social events, salary sacrifice schemes and more.

As an equal opportunities’ employer, LIMA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.